Professional Information
Bala
Prakash
Senior Program Manager - Program Delivery, Business Development & Pre-Sales Consulting
SingTel Optus Australia (through Wipro Ltd) - previously with Cisco, Toyota, IBM/UPS, Telstra & Diageo
Information Technology and Services
My forte is Transformational Change Program Management (Bus & IT projects) & Business Development from 'Concept to Completion' for Supply Chain, Logistics, Telco, IT, FMCGs.Retail ERP, RFID for multinationals in Asia Pacific - Market Trials and Service Delivery of cross-functional projects. Fluent in English, Indonesian, Indian Languages, Malay, and Japanese.
Education, Honors & Awards
Regional Engineering College
Mechanical Engineering (1987)
Minor- Automotive & Operations Management
Macquarie University - Graduate School of Business (MGSM), Sydney Australia
eCommerce, Digital Strategy Management (2003)
Yes
Trained at Toyota Motor Corporation in Japan as per Toyota Standards for project management and vendor service quality assurance under "The Association of Overseas Technical Scholarships (AOTS), - Japan based professional organization co-sponsored by The Government of Japan and Toyota Motor Corporation for training of professionals in the Automotive Industry
Personal Information
Australia
New South Wales
Wahroonga, New South Wales
The Project Management Network; Macquarie Graduate School of Management Alumni; Consultants Network; Experts Network; E-Marketing Association Network
Traveling, Tennis, Swimming,Cricket and Fitness
Digital Change Transformation Strategy, Transition Program Management and eCommerce Service Delivery Specialist, Customer Data Analytics for Business Intelligence – Customer Marketing, Digital Sales & Services Business initiatives. Formulated strategic roadmap for multiple Digital Business and Web Technology initiatives with accountability for $3M ~ $150M capex / opex budgets managing 10 ~ 100 resources including vendor outsourcing (BPO), client relationship and organizational change management - extensive digital solutions experience across multiple channels, particularly online and mobile apps in an Agile delivery environment. CORE COMPETENCIES • Digital Brand Strategy Development and Execution – Utility & Personalization. • Implement digital solutions and content strategy as per industry best practice, deliver best-in-class product developments and superior in-market performance working with multi-disciplinary Distribution/ Marketing/ Technology Teams. • Develop Digital Strategy with a combination of product development, product management, product marketing and customer led digital media. • Digital Transformational Change Program Delivery in an Agile environment to accelerate GTM launches and enhance customer experience. • Increase customer engagement through online channels (online, mobile, apps and retail kiosks) to meet customer satisfaction objectives. • Improve user experience with relevant content optimised for the digital environment across all online platforms – eDM, Messaging and DM • BI, Analytics and Reporting management for marketing campaign delivery • Digital Asset Management • Digital Change Management – GTM Communications & Business Development • Vendor Management (Digital Agencies & Solution Providers) – Accenture, AIMIA, DT, TLC, Tech Mahindra, Amdocs, Wipro, Atlassian, NCS, Information Security Testing and Data Analytics / Promotional Campaign vendors My forte is development of road map for Digital Solutions and delivery of Digital programs for Customer Marketing and Digital Sales: UX, Web Portal, Mobile Apps, Wireframes, eCommerce Cloud solutions, Digital Content Management (Drupal, Vignette, Adobe CMS), SEO, Enterprise Information Management (EIM), BSS, Business Intelligence (BI), Integrated Service Management, Test & Learn to enhance customer experience Managed teams of UX Producers, Digital Project Managers, Designers, Scrum Masters, Iteration Managers, Business Analysts, Portal, Front End developers, BI, Data Scientists & Analysts, Apps development teams and Testers in a dynamic Agile program delivery environment I have a Masters in eCommerce Management from Macquarie Graduate School of Management (MGSM), Sydney specializing in e-Business, B2B, B2C & C2B digital online Marketing & Project Management with an Engineering undergraduate degree.
More than 25 years
• Trained at Toyota Motor Corporation in Japan as per Toyota Standards for project management and vendor service quality assurance under "The Association of Overseas Technical Scholarships (AOTS), an organization co-sponsored by Government of Japan and Toyota Motor Corporation • Executive Development training at Woolworths Limited, Sydney (Australia's largest Retailer / FMCG) : o Leadership Course - Managing People for Performance o Project Management Course as per PMBoK / PMI & Prince 2 methodology o Negotiation and Influence o Lateral Thinking Course (Six Hat Principle) – Edward De Bono • Member of Telstra’s (Australia's largest Telco) Professional Management Competency Centre (PMCC)
My forte is Transformational Change Program Management (Bus & IT projects) & Business Development from 'Concept to Completion' for Supply Chain, Logistics, Telco, IT, FMCGs.Retail ERP, RFID for multinationals in Asia Pacific - Market Trials and Service Delivery of cross-functional projects. Fluent in English, Indonesian, Indian Languages, Malay, and Japanese.
Digital Transformation Programs - Delivery and Business Development. o Managed the Optus ~ Netflix promotional launch in Australia to enhance customer experience for on demand digital video content streaming (SVOD) for Optus Digital Sales & Service / Customer Marketing to aggressive Go-To-Market timelines. o Delivered an online Loyalty and Rewards Business Program for SingTel Optus in partnership with a global vendor - launched in Nov 2015 to generate additional revenue for Consumer & Business Divisions by increasing customer loyalty & retention through a loyalty rewards program. PROJECT METHODOLOGIES EXPERTISE: Am conversant with Project Management methodologies Agile, PMBOK, Prince 2, Scrum & Waterfall as per SDLC and ITIL standards using MS Projects, Primavera, MS Visio, Clarity, JIRA and SAP tools. • As a lead trainer I have conducted 3-day Project Management Essentials (PME) courses for SGS Asia Pacific middle managers in their Perth & Auckland offices • Have been trained in Project Management methodologies at Woolworths, Telstra Project Management Competency Centre (PMCC), Cisco & Toyota for large transformational initiatives.
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