So there was a Mexican, a Cuban, a Polish and a Jew together in a . . . Don't wait for a punch line -- this is the story of Manuel Wernicky. Manuel grew up inside a family full of stories and enough cultural backgrounds to write a whole encyclopedia. That must be why Manuel has never been short on words, or ideas; and in most cases, both.
Manuel received a Bachelors of Journalism in Public Relations in the Honors Program, from The University of Texas at Austin. Early in his professional life Manuel joined top-ranked Hispanic marketing agency Sosa, Bromley, Aguilar and Associates (now Bromley Communications, part of Publicis), working with client partners that pioneered Hispanic marketing like The Coca-Cola Company. There, he led the soft drink company's agency business with direct responsibility for event marketing, media and community relations at Coca-Cola HQ in Atlanta. That was a sweet beginning indeed.
Right after, Manuel switched to the client side, working at MCI where he led the company's global communications. Some of his award-winning work include accolades such as the 'Excellence in Multicultural Communications Award' from PRSA, a Silver Anvil and a Creative Inside PR Award (CIPRA).
Seeking the Florida sun, Manuel served as Market Leader/Managing Director at Burson-Marsteller Miami, the largest communications firm in Florida and Latin America. There he led the firm's strategic brand planning, corporate positioning, crisis and issues management, marketing, media practice and served as a worldwide-certified media trainer for brands like Accenture, The Coca-Cola Company, 3Com, Qualcomm, Ford, Phillip Morris, Bell South, Pharmacia and AT&T Latin America. Manuel also pioneered Hispanic marketing services at Market Vision Co-Active for the Miller Brewing Company, AOL Latino and orchestrated national promotions for The Coca-Cola Company. During his tenure, he built the promotional marketing agency's client portfolio growing revenues by 214 percent.
Manuel barely took time to sleep, so it was a no brainer that the next city for him to move in was the city that never does, New York. As a Managing Director at Bravo, he built a start-up experiential marketing business unit dealing with retail promotional and grassroots that generated explosive business growth approaching 500 percent in the first 12 months. He provided strategic leadership for AstraZeneca, Cingular, Citibank, Kraft, Lifetime, Mazda, MTV, Oscar Mayer, Oxford Health, Pfizer, USPS and Wyeth.
Then, Manuel outdid himself, entering the pitch for one of the most coveted accounts in the industry, a multi-million dollar piece of business that everyone thought bigger, more established agencies would get. But Manuel, armed with just a partner, a lot of determination and a pair of . . . well, let's say a pair of Power Point presentations, nailed the Tecate/Heineken account. This marked the birth of a multicultural agency Manuel called after a substance he has been exposed to his entire professional life, adrenalina. Now that Adrenalina is an award-winning ad shop, he is on to his next frontier to inspire a global consumer culture revolution.
Education, Honors & Awards