Bristol Who’s Who Recognizes Paolo Toffano, CMO of KFC Italy

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Paolo is a top-level business executive with great analytical and synthetic tools, thanks to his academic education gained in the context of a scientific discipline. His professional path has proven a significant consumer marketing knowledge gained in different fields, such as Retail, FMCG, Fashion and LuxuryGoods.

Strategic vision, analytical and synthetic method and orientation towards innovation and results, all allow Paolo to have an approach based in the “discontinuity” of thoughts. He considers the innovative creativity paired with a coherent strategic vision to be the real competitive value today.

He entered the commercial world with GlaxoSmithKline UK, then his career in marketing and advertising quickly ascended to positions at global giants, such as McDonalds, Mars Corporation, San Benedetto, where he quickly got assignments with increasing responsibilities. To deepen his communication knowledge, he then joined the Integrated Communication Agency Attila&Co. based in Milan, as Head of Advertising and Marketing and in the last three years he covered the role of Managing Director. He also enjoyed a very successful position as Head of Marketing with Dyson Italy, where he has been responsible of the high public and media consensus Italian launch of the new category Beauty, besides managing the other established products in Vacuum Cleaner and Air Treatment categories.

Now he is the Marketing, Communication, Media and NPD Manager of KFC (Kentucky Fried Chicken) Italy, managing the strategy in terms of Brand Equity Building in the local Market. Marketing, Media, Digital, PR, Research, Packaging, NPD & In-store activities are the pillars of the annual long term plans. Needing to combine creativity, analytical mind and strategic thinking, the focus is to identify early signs of new and emerging trends, translate numbers into insights and contribute to the yearly Company’s Business Plan.

His current goal is to work in companies or agencies operating in international organizational contexts, particularly focused on innovation and the research of excellence. He is ready to play high leadership roles within the marketing industry in companies or agencies belonging to different fields, such as FMCG, Luxury Goods, Food & Beverage, and also in the Pharma OTC product sector.
Outside of work, Paolo enjoys international travels, music, art, skiing and scuba diving.

Bristol Who’s Who Member, Paolo Toffano,  can be found on the Who’s Who Directory, where he is looking forward to networking with you.

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