Bristol Who’s Who Recognizes William Jensen, MBA

 
William Jensen, Managing Director of Interactive Marketing Communications has demonstrated a combination of creativity and strategic marketing savvy in his 35-plus years of experience. Whether writing award winning advertising for Fortune 500 clients, developing ground breaking research for Caribbean destinations, or introducing a technology to track actual purchase behavior of magazine subscribers, he is constantly on the cutting edge of communications and marketing. Will is presently Managing Director of Interactive Marketing Communications in Sarasota, Fl.
 
Will earned his MBA from the Stern School at NYU where his graduate thesis was written on Product Life Cycle- illustrating the impact of advertising on the introduction, growth and mature stage of product life cycle. The study refuted the conventional Bell Jar Curve Theory, while demonstrating that products do exhibit definable and actionable stages.   The thesis is available in the Library of Congress.
 
Some of the advertising agencies Will has provided outstanding work for include:
 
BBDO, Burson-Marsteller, Fuller & Smith & Ross and Meldrum & Fewsmith. Major B2B advertising clients include:  Alcoa, BF Goodrich, Colt Industries, DuPont, Eaton, Fruehauf, GE, IBM, and over 25 others. His major publication marketing and sales experience includes:
 
Time, Sports Illustrated, Fortune, Money, Travel & Leisure, Food & Wine, World Travel Overview (annual), the New York Stock Exchange Magazine, and Civil Engineering (American Society of Civil Engineers) magazines.
 
Will has written for Adverting Age, Business Marketing and the SRDS Architectural and Construction Media Planner. When he isn’t helping companies target audiences with his talent in marketing, he enjoys swimming, biking, walking, flying, reading and travel. He works and lives in sunny Sarasota, Florida.
 
Bristol Who’s Who Member William Jensen, MBA, be found on the Who’s Who Directory where he is looking forward to networking with you.